Planning consultancy · London
Direct Planning Limited.
A planning consultancy acting for applicants across London. Wins consent on 43% of applications — below the London average of 79% — across 910 applications in 29 boroughs, 1996–24.[1] Where they win, and how, is below.
Planning consultancy29 years active29 boroughs43% approval74th in London
Where they win — by borough · tap to focus
FewerMore applications
ShowingAll years · subscriber →across all years on record — a period re-scopes the headline figures and the trend
At a glanceEach metric links to the investigation behind it
All investigations →910
Applications
London 1996–24
—
Appeal success
fewer than 5 appeals on record for this firm
8 wks
Decision time
median, validation to decision · 780 decided applications
Why a consultant? Listed as a consultant because they appear as the agent on 910 applications and as the applicant on only 5.Something not right? Claim · Correct · Merge
Is this your firm?This profile is built from public planning records. Claim it to add your intro, logo and project images.
Approval rate over time — improving or slippingDashed line = London average
What they submit — by scheme type
Click a slice to reshade the London map by that type.
Policies they argue — and how often it wins[3]
The policies this consultancy leans on most across its applications — how often each appears, and how often a scheme citing it wins consent.
Policies argued are coded from each officer report and decision notice — this table publishes when decision-notice ingestion lands. No policy playbook is shown until it's real.
Case officers — win rate when this firm submits— subscriber data
How often each named case officer grants consent on this firm's applications. Pairing patterns from the public register — not endorsements.
Applications by borough
Borough
Applications
Approval rate
Show all 29 rows
Where this firm's applications concentrate, 1996–24.[1] Click the map above to focus a borough, or a row to open it.
Outcomes secured — S106 by borough
S106 agreements aren't yet traced to this firm's consents — the borough-by-borough table of contributions secured publishes when the section 106 agreements are ingested. No figure is shown until it's real.
Recent applications
Address
Reference
Type
Outcome
Date
23/02490/FUL
Full Planning Permission
Approved
2024-01-19
20/01100/FUL
Full Planning Permission
Refused
2020-07-28
16/0916/F
Full Planning Permission
Refused
2018-03-14
17/02585/FUL
Full Planning Permission
Refused
2018-03-01
17/3317/FUL
Full Application
Refused
2018-02-14
17/AP/4127
Minor application
Withdrawn
2018-01-26
17/05233/FUL
Full Planning Permission
Refused
2018-01-03
B2017/77989
Full Application
Refused
2017-11-21
17/4819/FUL
Full Application
Refused
2017-09-20
15/2272/F
Full Planning Permission
Approved
2017-08-29
15/3453/F
Full Planning Permission
Withdrawn
2017-07-26
2016/3025
Full Planning Permission
Approved
2017-05-19
16/03533/FULL
Full Planning Permission Application
Refused
2017-05-10
16/10882/LBC
Listed Building Consent Application
Refused
2017-05-10
23/02490/FUL
Full Planning Permission
Approved
2024-01-19
Show all 60 rows
20/01100/FUL
Full Planning Permission
Refused
2020-07-28
16/0916/F
Full Planning Permission
Refused
2018-03-14
17/02585/FUL
Full Planning Permission
Refused
2018-03-01
17/3317/FUL
Full Application
Refused
2018-02-14
17/AP/4127
Minor application
Withdrawn
2018-01-26
17/05233/FUL
Full Planning Permission
Refused
2018-01-03
B2017/77989
Full Application
Refused
2017-11-21
17/4819/FUL
Full Application
Refused
2017-09-20
15/2272/F
Full Planning Permission
Approved
2017-08-29
15/3453/F
Full Planning Permission
Withdrawn
2017-07-26
2016/3025
Full Planning Permission
Approved
2017-05-19
16/03533/FULL
Full Planning Permission Application
Refused
2017-05-10
16/10882/LBC
Listed Building Consent Application
Refused
2017-05-10
Developers they act for— subscriber data
At a glance
FirmDirect Planning Limited
TypePlanning consultancy
Coverage29 London boroughs
Years active29 (1996–24)
Applications910
Approval rate43%
London avg79%
London rank74th of 46,134
Who decides here
Related investigations
Sources & method
- [1]Applications, approval rate and borough breakdown — the London planning applications on which this firm is the named agent, from borough planning registers and published decision notices, 1996–24. The consultant is the COMPANY (a firm filing under several individuals is merged to the firm). "Named agent" means whoever submitted the application to the council — where a separate agent files on behalf of the actual architect or designer, that design credit isn't captured here; this reflects who submitted, not necessarily who designed. Approval rate = approved ÷ (approved + refused), substantive decisions only. · methodology
- [2]Case-officer and developer pairings — the named case officer and applicant company on each of this firm’s register records, joined to their own live profiles. Pairing patterns, not endorsements. · methodology
- [3]Policies argued are coded from each officer report and decision notice against the adopted Local Plan, London Plan and NPPF — publishes with decision-notice ingestion. · methodology
Methodology is published in full so every number is traceable to its primary source.